Today, everyone is on social media and it’s important you go where the masses are, it is more common for your prospective patients to look you up on Facebook or Instagram before they do so on a search engine. Being spread across popular platforms will help you be found and give patients an insight into your practice, that’s why it is important to keep a healthy balance of fun and professional on your profile. The best ways to gain traffic on your social media pages include:

  • Frequent Posting
  • Engaging Content
  • Balance of Images and Video
  • Make use of all the features every app offers (Ex: IGTV)

If you are constantly posting the same content your followers will quickly lose interest and unfollow your page, consistently posting exciting and relevant content is key to maintaining and gaining followers. Another great way to keep your followers looking forward to your content is by staying on top of trends and part-taking in them, by incorporating yourself into your client’s everyday life online you are gently reminding them to book that cleaning they’ve been putting off or to schedule their next check-up. Social media marketing will work wonders for your practice!



Depending on your location, you could be one of many dental clinics targeting the same audience so it is up to you to stand out from the crowd. Some approaches to set yourself apart from the competition include:

  • Branding your practice (Luxury Dental, Orthodontist, Generic Dentistry, Etc.)
  • Highlighting your specialties (Invisalign, Veneers, Implants, Etc.)
  • Sponsor Local Events
  • Focus on getting positive reviews

The more people hear about you or see your logo, the more likely they are to switch over to your practice or mention your name to those who are looking for a dental care specialist. This may seem like common sense but brand awareness is oftentimes overlooked and is responsible for the lack of clients.



Your website should be a 24/7 salesperson who is always making you money, and an engaging website will do just that. The more information your website can provide to prospective clients, the more likely they are to book with you. Having your practice appear transparent online will leave patients feeling secure knowing what they are walking into during their first visit. The most important features a strong website should possess include (but are not limited to):

  • Mobile-Friendly Web design
  • Simple Navigation
  • Relevant Blog’s
  • Images of Staff and Dental professionals
  • Reviews and testimonials

It is important to note that a good website will cost money, it is also important to note you will reciprocate that money from the new clients it has brought in. A professionally made website will draw attention to your practice and ensure those booking with you that they are in good hands.



SEO has evolved past the point of only using keywords and simple strategies, although those do still factor into SEO as a whole, in order to have a successful SEO plan you will need a professional behind you. According to Google, 50% of searches for local businesses were visited within the same day the search was conducted, you’ll want to optimize yourself for those results! Here are some things you will want to stay away from when doing so:

  • Long-winded keywords
  • Short Sentisense
  • Popular Keywords

There are many things that factor into the success of SEO, putting yourself in the shoes of your target audience can help. When they are googling FAQ dental questions, it is important you have that resource written in user-friendly language so your answer and their search are almost identical. This will not only help the search engine show your website first, but it will also allow your prospective client to see you offer the exact services they are searching for.



Much like SEO, pay-per-click advertising works great because you target specif keywords that your prospective patients are looking for. Though that sounds like a tired and true way to increase the visitors on your page, it is a little more complex than that. Again, you will want to have a professional behind you for the following reasons:

  • You will need a budget, the amount will depend on what you are trying to accomplish.
  • Other pay-per-click advertisements using the same competitive keywords might high higher click-through rates.
  • You will need to create a target audience

The way the ads work is, for every click your site gets you pay Google a small amount out of your budget, the total cost for this service depends on your location and how competitive the industry is. Having a professional in your corner is a great idea to help your ads to perform the best they can.