10 Myths About Inbound Marketing
by Sarah Mitchell, on August 21, 2019
Many things in business are often misunderstood or under appreciated. Even though inbound marketing has been behind the success of many companies, some owners still don’t know if it’s right for them. If generating leads, getting happy clients and receiving revenue is for you, then inbound marketing is for you! If you’ve heard some crazy misconceptions about inbound marketing, you’ll want to check out these ten myths we’re about to bust.
“Having a Website is Enough”
Unfortunately, just because you built it doesn’t mean the people will come. There are thousands of businesses competing for your target audience's attention, just like you. What will separate you from your competitors is your ability to stand out. Having a website is a good place to start but the more platforms you spread your company across, the more noticeable you will become. Google gives priority to pages that stay relevant and are always being updated with new information. This means blog, social media and website post every week is your best way to get recognized. It seems like a lot of work right? That’s because it is! There are no shortcuts when it comes to inbound marketing.
“Marketing is a One Person Job”
Unless that one person is a superhero, there is no way marketing (of any kind) could be a one person job! Much like any other office, marketing offices are made up of unique people in unique positions. It would be unfair to ask a graphic designer to write a blog or to ask a blogger to make a design. In reality, it takes a group of dedicated professionals to deliver your best results. Much like sports, you don’t see the hours of training that the athlete puts in. All you see is the puck going into the net and how seamless it looked. Very similar to marketing, you don’t see the hours of content planning, blogging or designing all you see is great looking content and even better results. If you’re going to implement an inbound marketing strategy, it’s a good idea to have an inbound agency by your side.
“Social Media isn’t For My Industry”
This is one of the biggest misconceptions when it comes to inbound marketing. Many people feel like social media is for children or personal use only, it’s time to rethink that image. Everyone and their dog (quite literally) are on social media, this is a great example on how you can deliver to the masses. Many businesses use social platforms like Facebook and Instagram to become recognized and promote their services through the use of relevant hashtags among other forms. To date there are 25 Million active business accounts on Instagram, alone! No matter what your business is, social media is for you.
“Inbound Marketing is a Fad”
Breaking News! Inbound Marketing is here to stay. It’s easy to dismiss a modern twist on an age old concept as a “fad”, but in reality inbound is just an evolved form of a marketing strategy that has been around forever. The heart and soul of marketing is provide value,make yourself visible, earn trust and earn the sale. With Inbound marketing, none of that has changed.
“No One Will Read Long Blog Post On My Website”
You might be surprised by how many people will read your blog post. When someone is considering treatment of any kind, resorting to research is typically how they go about deciding what to do and where to go. For example, if a client desires a straighter smile and they come across your Invisalign blog, chances are they have read the entire thing. The length of your blog doesn’t have to be extremely long, the key to a successful blog is translating enough information that your reader can walk away feeling like they've learned something new from it.
“Inbound Marketing is The Same Thing as Content Marketing”
Inbound marketing and content marketing are like apples and oranges, both are marketing but both are so different. Content marketing means producing solution based content which often leads to social media visibility, where as inbound marketing is a much more comprehensive lead generation system. Though the two do share some similarities their core values are what separate them.
“A Photo and Brief Description is Enough to Depict My Company”
It’s important to be as informative as possible when it comes to advertising what you do. When potential clients are searching for information, provide them with everything they need to know so they don’t go searching elsewhere. A short description of what you do won’t satisfy them, instead of digging for information they will source it in a place that is easier to find. Don’t cut corners when it comes to educating your audience, it might just cost you in the long run.
“A Website Redesign Will Increase Sales”
As mentioned in the previous text a website certainly is a key element to your growth. However, if you don’t have any traffic coming to your website it is redundant. Your website can be used as a landing page for prospect clients, linking it to ads on Facebook and Instagram is a great idea. Your website should be a place where people can go for information on your services and contact you through it as well, but don’t hold your breath on it creating too much organic traffic.
“A Few Social Media Post Will Be Good Enough”
Consistency is key when it comes to most things marketing related, especially social media. Turning around a few good social post won’t drive traffic the way some might think it will. It’s important to be reliable when it comes to the time of day you post, the type of content you post among other things. Your followers will develop a relationship with your strategy, meaning if you’re posting informative dentistry tips they will go to your page when they need that information. Developing a social media strategy and sticking with it is how you’ll develop leads and traffic.
“I Already Know What My Clients Want”
If you want to be right on the money every single time with what it is your clients really want, you would need analytics, tracking and feedback from your customers themselves. If you have all that information, chances are you’re implementing the inbound marketing method already. It is easy to think you know what your clients want but it’s important to tailor your content to exactly what their asking for.