Traditional marketing is a disruptive tactic that generally asks the question "how can I get my ideal customer to notice me?". This form of marketing centers around competing against dozens, even hundreds of competitors for the attention of the right person who may need your products and services. This way of marketing may have worked before, but technological improvements have empowered the consumer to avoid advertisements that they do not wish to see and to seek solutions to their problems on their own.
In Inbound marketing, the main question to ask yourself is "How can I be there when my ideal customers searches for a solution to their problem?"
The Inbound Methodology depends on the production of relevant and valuable content, such as blogs, whitepapers and e-books, that your ideal customer would find during a simple search engine inquiry.
We offer Website Audit for free to help you analyze your website's search performance and to provide you a deeper understanding as to why your website is not generating the traffic you think it should. Try it today and find out the ways to optimize your website to have improved SEO and higher conversion rates!
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