Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than gaining those clicks organically. It typically involves paying the search engine each time someone clicks on your ad.
Prospects don't mind being advertised to, as long as they are being targeted by information that is relevant and important to them. With Paid searches or Pay-Per-Click ads, only those prospects who searched for specific keywords relating to a product or service would be offered to click on your advertisement.
We offer Website Audit for free to help you analyze your website's search performance and to provide you a deeper understanding as to why your website is not generating the traffic you think it should. Try it today and find out the ways to optimize your website to have improved SEO and higher conversion rates!
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