Inbound marketing is all about promoting the right content, at the right time, to the right audience. The most effective way to execute this strategy is to go where the masses are, and that would be social media.
Social media management is creating, scheduling, analyzing and engaging with relevant content. A common misconception is, “social media isn’t useful for my industry”. The truth is, it’s relevant and useful to every industry! With 3.2 billion users across platforms like Twitter, Instagram, Facebook, LinkedIn and many more, we guarantee there are users out there who will find your content relevant and interesting.
It is also a great way to create brand awareness, your prospective clients need to know what you offer before they can take advantage of those services and what better way to display your knowledge and passion for your industry then on social media?
Having other useful resources to share online, like a website or a blog, is a great way to start growing your presence. A blog is a great multi purpose tool, through social media and the use of relevant hashtags you are able to increase traffic in two places at once. People take to Facebook and Instagram quicker than they do anything else when looking up a company, having your business spread across every platform not only gets you noticed by a larger group of people but it drives traffic to other parts of your company as well.
Having a social media specialist on your side will make your days a little more worry free, we watch over all the activity on your page, closely study the analytics, research industry relevant hashtags among other resources, take care of content creation, graphic design and writing all while producing content you and you viewers will love.