Marketing has become less about reaching out to your potential customers hoping to close them with a sales pitch, and more about the creation of relevant, useful content specifically aimed at your target, with the intention of driving traffic right to you for easy conversions. This helps you abandon the need to "hard sell" altogether, and lets you build personal connections with your target for more trusting business relationships.
SEO, or search engine optimization, is one of the most cost-effective, popular, and competitive marketing strategies that's currently on the rise, and isn't going anywhere anytime soon. Google Search is turning 20 years old in 2018, and has had a large focus on SEO since SEO really started to boom in 2005 - since then, it's become increasingly more competitive, with everyone campaigning for the top spot in the results.
When done right, SEO has the potential to:
In this eBook, we're going to take a look at:
And all the staggering numbers that will show you the effective nature of SEO!
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