eBooks

Inbound Marketing for Dental Professionals

Inbound marketing harnesses everything you want to convey to your patients; trust, credibility, accessibility, and relevance.

As a dental professional, inbound marketing can help with your lead generation in ways direct marketing just can’t do anymore. Inbound methodology has the ability to drive your patients to you through SEO. It’s also one of, if not the best, options for their dental needs.

However, it doesn’t just stop with the search engine. Inbound encompasses all areas of the online world; blogs, social media, website optimization, and more.

In this eBook, you’ll read about all the ways an inbound strategy can help your dental practice. Some of these benefits include:

• Boosting local SEO to help prospective patients find you in a search
• The power of patient reviews
• What website optimization can do for your user experience
• The importance of a social media strategy

And more!

Download our eBook ‘Inbound Marketing for Dental Professionals’ for access to top dental marketing statistics. This will also provide you insights into how you can build personal connections with your patients. Make sure your content gets in front of your patients in the right place, at the right time.

6 Top Stats to Observe in B2B Content Marketing

B2B buyers are looking for very specific things in their content. With 86% of buyers claiming to see no real difference between suppliers online, it’s become even more important to develop an inbound strategy that is entirely your own

This is where unique content marketing comes in. This inbound method of marketing helps with lead generation, increasing web traffic, online exposure, and improving sales.

The B2B industry is broad, but the topics and themes buyers want to see in your content remain the same. B2B buyers want to read about topics such as:

• How to manage money
• How to increase revenue while cutting costs
• How to advance their career
• How to remain competitive
• How to hire great candidates

The list goes on. The problem is, everyone is writing content that is similar, if not identical to these themes; this means that you need to write content that is fresh, relevant, and something to remember.

The eBook ‘6 Top Stats to Observe in B2B Content Marketing’ contains important statistics in B2B content marketing, and tips for how to use these numbers to your advantage throughout your marketing efforts to create something lasting, that will be sure to stand out. Some of the points will include:

• The importance of a social strategy, and what having one can do for your marketing efforts
• Connecting with your audience and observing the needs and wants of buyers
• Who the new target B2B demographic is, and what they want to see

Download your free eBook to read about all this, and more!

Top 6 Search Stats

Marketing has become less about reaching out to your potential customers hoping to close them with a sales pitch, and more about the creation of relevant, useful content specifically aimed at your target, with the intention of driving traffic right to you for easy conversions. This helps you abandon the need to “hard sell” altogether, and lets you build personal connections with your target for more trusting business relationships.

SEO, or search engine optimization, is one of the most cost-effective, popular, and competitive marketing strategies that’s currently on the rise, and isn’t going anywhere anytime soon. Google Search is turning 20 years old in 2018, and has had a large focus on SEO since SEO really started to boom in 2005 – since then, it’s become increasingly more competitive, with everyone campaigning for the top spot in the results.

 When done right, SEO has the potential to:

• Build trust and credibility for your business
• Increase your web traffic and visibility online
• Keep you competitive in the search results
• Help to drive conversion rates to turn simple web browsers into leads, and leads into loyal patients.

In this eBook, we’re going to take a look at:

• Cost of inbound leads vs outbound leads
• Paid search results vs organic search results
• Search engine traffic statistics

And all the staggering numbers that will show you the effective nature of SEO!