Inbound Marketing for Dental Professionals | Thank You
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6 Top Stats to Observe in B2B Content Marketing | Thank You
THANK YOU FOR DOWNLOADING A COPY OF OUR “6 TOP STATS TO OBSERVE IN B2B CONTENT MARKETING” eBook!
To view and download your copy of the eBook, click the button below. We’ve also sent a link to your inbox so you’ll have a copy of it later.
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eBooks
Inbound Marketing for Dental Professionals
Read about all the ways an inbound strategy can help your dental practice including boosting local SEO to help prospective patients find you in a search, what website optimization can do for your user experience and more.
6 Top Stats to Observe in B2B Content Marketing
Learn about the important statistics in B2B content marketing, and tips for how to use these numbers to your advantage throughout your marketing efforts to create something lasting, that will be sure to stand out.
Top 6 Search Stats
Take a look at the cost of inbound leads vs outbound leads, paid search results vs organic search results, search engine traffic statistics and the staggering numbers that will show you the effective nature of SEO.
Inbound Marketing for Dental Professionals
Inbound Marketing for Dental Professionals
Inbound marketing harnesses everything you want to convey to your patients; trust, credibility, accessibility, and relevance.
As a dental professional, inbound marketing can help with your lead generation in ways direct marketing just can’t do anymore. Inbound methodology has the ability to drive your patients to you through SEO. It’s also one of, if not the best, options for their dental needs.
However, it doesn’t just stop with the search engine. Inbound encompasses all areas of the online world; blogs, social media, website optimization, and more.
In this eBook, you’ll read about all the ways an inbound strategy can help your dental practice. Some of these benefits include:
- Boosting local SEO to help prospective patients find you in a search
- The power of patient reviews
- What website optimization can do for your user experience
- The importance of a social media strategy
And more!
Download our eBook ‘Inbound Marketing for Dental Professionals’ for access to top dental marketing statistics. This will also provide you insights into how you can build personal connections with your patients. Make sure your content gets in front of your patients in the right place, at the right time.
Download Your Free eBook
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6 Top Stats to Observe in B2B Content Marketing
6 Top Stats to Observe in B2B Content Marketing
B2B buyers are looking for very specific things in their content. With 86% of buyers claiming to see no real difference between suppliers online, it’s become even more important to develop an inbound strategy that is entirely your own
This is where unique content marketing comes in. This inbound method of marketing helps with lead generation, increasing web traffic, online exposure, and improving sales.
The B2B industry is broad, but the topics and themes buyers want to see in your content remain the same. B2B buyers want to read about topics such as:
- How to manage money
- How to increase revenue while cutting costs
- How to advance their career
- How to remain competitive
- How to hire great candidates
The list goes on. The problem is, everyone is writing content that is similar, if not identical to these themes; this means that you need to write content that is fresh, relevant, and something to remember.
The eBook ‘6 Top Stats to Observe in B2B Content Marketing’ contains important statistics in B2B content marketing, and tips for how to use these numbers to your advantage throughout your marketing efforts to create something lasting, that will be sure to stand out. Some of the points will include:
- The importance of a social strategy, and what having one can do for your marketing efforts
- Connecting with your audience and observing the needs and wants of buyers
- Who the new target B2B demographic is, and what they want to see
Download your free eBook to read about all this, and more!
Download Your Free eBook
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Top 6 Search Stats
Top 6 Search Stats
Marketing has become less about reaching out to your potential customers hoping to close them with a sales pitch, and more about the creation of relevant, useful content specifically aimed at your target, with the intention of driving traffic right to you for easy conversions. This helps you abandon the need to “hard sell” altogether, and lets you build personal connections with your target for more trusting business relationships.
SEO, or search engine optimization, is one of the most cost-effective, popular, and competitive marketing strategies that’s currently on the rise, and isn’t going anywhere anytime soon. Google Search is turning 20 years old in 2018, and has had a large focus on SEO since SEO really started to boom in 2005 – since then, it’s become increasingly more competitive, with everyone campaigning for the top spot in the results.
When done right, SEO has the potential to:
- Build trust and credibility for your business
- Increase your web traffic and visibility online
- Keep you competitive in the search results
- Help to drive conversion rates to turn simple web browsers into leads, and leads into loyal patients.
In this eBook, we’re going to take a look at:
- Cost of inbound leads vs outbound leads
- Paid search results vs organic search results
- Search engine traffic statistics
And all the staggering numbers that will show you the effective nature of SEO!
Download Your Free eBook
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Marketing Consultation
We'll determine the best marketing services for your business
Sharing with us your products and services is key to a good marketing strategy. Each industry thrives in different places and in different ways, a blog may increase traffic for a dental practice and a social media video might catch the eye of cosmetic medicine patients. Inbound Marketing works for every industry!
Through a detailed questionnaire we learn the vision you have for your business and the ideal audience you would like to attract. From there, we research your industry and see how you’re going to thrive in it. We also inform you of some common marketing misconceptions along the way such as, just because you have a running website doesn’t mean it’s helping you any.
Content Marketing
Having a dedicated blog section will also help not only increase your traffic but educated your audience, you want your prospective clients to go to your page for information and blogs are the perfect way to display your knowledge and share information.
Well-Optimized Website
If you don’t have a website, we would be happy to build one for you! The way to attract more people is to have multiple ways for them to find you. Your products or services are close to your heart and your clients deserve to know that.
Allowing us to know you will give us the ability to write a biography on your website so your clients will have the privilege of understanding who you are even before they meet you. This benefits you and your clients both, allowing them to read about what you specialize and believe in will help them determine if they are a good fit for your practice.
Social Media Presence
Creating multiple social media platforms is a great way to have your website found. A strong social media presence will attract your target audience through hashtags, images and videos which will then result in them going to your website for more information on your product/services.
Services We Offer
Inbound Marketing
Sales Enablement
Web Development
Search Engine Optimization
Paid Search
Social Media Advertising
Branding
Direct Mail Marketing
Trusted By These Businesses
Our goal is to help you accomplish everything you set out to
It is also important for you to get to know about us, our goal is to help you accomplish everything you set out to. Our dedicated team works hard to ensure all of our clients’ pages are up to date and running smoothly while reaching their full potential.
Through SEO, website design/redesign and blogs we deliver high quality content for all of your platforms. Our goal is to bring your dreams to life through the power of inbound marketing
Branding
All Great Brands are Recognizable, Consistent and Authentic
The Inbound methodology is a tried and true way of reaching and converting strangers to customers. However, any marketing strategy will fail you if a recognizable brand has not been established.
Your company’s brand is something that sets you apart from everyone else, it is how your clients identify you and it will play a huge role in how your company appears to new prospects. Luckily, it is never too late (or too early) to rebrand.
Here at Inbound Squad, we want to take your dreams and make them into reality. We will work closely with you to learn about your company and how you want it to be perceived by the world. There are many jobs that go into creating a brand including advertising, graphic design, content writing, a logo and so much more. We are prepared to help you in all aspects of branding to create an eye catching website that is both professional and fun.
Branding is important when you’re trying to generate business, your brand is how your prospects will become acquainted with you and will increase your business value. A good brand will also generate new customers, a positive impression will help with word of mouth referrals and a good experience will have everyone returning. Creating trust between you and your clients is also a huge establishment to make, letting them feel comfortable in your care and happy with what you have provided for them will comeback to reflect on your brand.
There is a lot that goes into making a company what it is, being able to ensure the safety and comfort of everyone who walks through your doors is your biggest priority and rightly so. When you leave the marketing to the pros, you continue to spend time doing what you love while enjoying the results of a beautifully branded company.
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What is your industry?
FREE Website SEO Audit
Find out how you can optimize your brand's website for better SEO, improved organic search visibility and higher conversion rates!
Ready to get started?
Take your first steps towards building genuine relationships with leads, prospects and customers to gain their
business, their trust and their loyalty.
Social Media Advertising
The Key to Social Media is to Listen, Engage and Build Relationships
Inbound marketing is all about promoting the right content, at the right time, to the right audience. The most effective way to execute this strategy is to go where the masses are, and that would be social media.
Display Your Knowledge and Passion Through Social Media
Social media management is creating, scheduling, analyzing and engaging with relevant content. A common misconception is, “social media isn’t useful for my industry”. The truth is, it’s relevant and useful to every industry! With 3.2 billion users across platforms like Twitter, Instagram, Facebook, LinkedIn and many more, we guarantee there are users out there who will find your content relevant and interesting.
It is also a great way to create brand awareness, your prospective clients need to know what you offer before they can take advantage of those services and what better way to display your knowledge and passion for your industry then on social media?
Having other useful resources to share online, like a website or a blog, is a great way to start growing your presence. A blog is a great multi purpose tool, through social media and the use of relevant hashtags you are able to increase traffic in two places at once. People take to Facebook and Instagram quicker than they do anything else when looking up a company, having your business spread across every platform not only gets you noticed by a larger group of people but it drives traffic to other parts of your company as well.
Having a social media specialist on your side will make your days a little more worry-free, we watch over all the activity on your page, closely study analytics, research industry-relevant hashtags among other resources, take care of content creation, graphic design and writing all while producing content you and your viewers will love.
Get Started
What is your industry?
FREE Website SEO Audit
Find out how you can optimize your brand's website for better SEO, improved organic search visibility and higher conversion rates!
Ready to get started?
Take your first steps towards building genuine relationships with leads, prospects and customers to gain their
business, their trust and their loyalty.
Paid Search
Fire Up Your Online Presence and Drive Targeted Traffic to Your Website
Pay-per-click marketing is when you pay the search engine a small fee each time someone clicks your ad, it may sound simple but there is a lot that goes into it.
Get Found by Your Ideal Customers
Researching and selecting the right keywords to attract your ideal customers is how you will gain new clients. Say for example you cater to people looking for treatment in cosmetic dentistry, by using keywords they might be searching for (ex: cosmetic dentistry, healthy smile, etc.) you will be the first to appear in their online search meaning your website will be clicked on more frequently than those beneath it.
Creating audiences to target through pay per click marketing is a great way to make yourself known to different groups of people. Teenagers won’t be as interested in an online ad that speaks to the financial aspects of dentistry as their parents would be.
Prospects don’t mind being advertised to, as long as they are being targeted by information that is relevant and useful to their industry. With Paid searches or Pay-Per-Click ads, only those prospects who searched for specific keywords relating to a product or service would be offered to click on your advertisement. This is a great way to still accurately target your prospects with helpful, relevant information, without having to give them the hard sell.
Trying to advertise generic messages can be tricky, this is where having different audiences comes in handy. You will get the most out of your ads by speaking directly to the age demographic you’re targeting, teens will want to know how they can straighten their teeth up to 50% faster while their parents will want to know the cost associated with treatment.
Speaking to your audience directly will also ensure you get the most clicks possible, sharing an ad that is talking about affordable payment plans for braces will have parents clicking on the ad multiple times a day. Pay per click marketing is a cost effective and customisable resource to drive traffic to your page and ultimately your company.
We are a Google Partner
Inbound Squad is a Google Partner with specializations in search and display advertising. Our team of Google Ads experts has the right tools and knowledge to help you get the most out of your Google Ads budget.
Contact us today to learn more!
Get Started
What is your industry?
FREE Website SEO Audit
Find out how you can optimize your brand's website for better SEO, improved organic search visibility and higher conversion rates!
Ready to get started?
Take your first steps towards building genuine relationships with leads, prospects and customers to gain their
business, their trust and their loyalty.